Introduction Blockchain and the Data Integrity Revolution Imagine a world in which data can't be corrupted, hacked, or lost xi
Catherine Tucker
Section 1 Understanding Blockchain
1 The Truth About Blockchain It will take years to transform business, but the journey begins now
3(24)
Marco Iansiti
Karim R. Lakhani
2 A Brief History of Blockchain It's come a long way in 10 years
27(6)
Vinay Gupta
3 The Blockchain Will Do to the Financial System What the Internet Did to Media What we can learn from the evolution of another groundbreaking technology
33(10)
Joichi Ito
Neha Narula
Robleh Ali
4 Who Controls the Blockchain? No one, and everyone, by design
43(8)
Patrick Murck
5 How Safe Are Blockchains? It Depends The security issues are different in public and private networks
51(10)
Allison Berke
6 What Blockchain Can't Do Someone needs to verify the link between digital records and physical objects
61(8)
Catherine Tucker
Christian Catalani
Section 2 Blockchain and Business
7 How Blockchain Is Changing Finance It could reduce friction and costs
69(8)
Alex Tapscott
Don Tapscott
8 As Cryptocurrencies Rise, Who Needs Banks? It's a tough time to be a middleman
77(8)
Antonio Fatas
Beatrice Weder di Mauro
9 Global Supply Chains Are About to Get Better, Thanks to Blockchain We'll be able to track goods between companies and across borders
85(8)
Michael J. Casey
Pindar Wong
10 What Blockchain Means for the Sharing Economy The role of platforms will become less important
93(8)
Primavera De Filippi
11 How Blockchain Can Help Marketers Build Better Relationships with Their Customers The technology can cut down on spam and fraud
101(12)
Campbell R. Harvey
Christine Moorman
Marc Toledo
12 Blockchain Could Help Artists Profit More from Their Creative Works Movie studios and record companies should take note
113(10)
Don Tapscott
Alex Tapscott
Section 3 The Future of Blockchain
13 Does Your Idea Actually Require Blockchain? What Chinese #MeToo activism teaches us about data integrity
123(6)
Catherine Tucker
Yudan Pang
14 How Regulation Could Help Cryptocurrencies Grow Entrepreneurs are sitting on the sidelines for fear of innocently running afoul of the law
129(6)
Stephen J. Obie
Mark W. Rasmussen
15 Using Blockchain to Keep Public Data Public Information is under attack
135(10)
Brian Forde
16 Blockchain Will Help Us Prove Our Identities in a Digital World And the benefits will accrue to all rungs of society
145(8)
Michael Mainelli
17 Making Cryptocurrency More Environmentally Sustainable In one year, blockchain activity used more power than 159 individual nations
153(8)
Marc Blinder
About the Contributors 161(6)
Index 167