Foreword xi
Larry Page
PART ONE OKRs in Action
1 Google, Meet OKRs
3(16)
How OKRs came to Google, and the superpowers they convey
2 The Father of OKRs
19(16)
Andy Grove creates and inculcates a new way of structured goal setting
3 Operation Crush: An Intel Story
35(12)
How OKRs won the microprocessor wars
4 Superpower #1: Focus and Commit to Priorities
47(11)
OKRs help us choose what matters most
5 Focus: The Remind Story
58(11)
Brett Kopf used OKRs to overcome attention deficit disorder
6 Commit: The Nuna Story
69(8)
Jini Kim's personal commitment to transform health care
7 Superpower #2: Align and Connect for Teamwork
77(13)
Public, transparent OKRs spark and strengthen collaboration
8 Align: The MyFitnessPal Story
90(12)
Alignment via OKRs is more challenging---and rewarding---than Mike Lee anticipated
9 Connect: The Intuit Story
102(11)
Atticus Tysen uses OKR transparency to fortify a software pioneer's open culture
10 Superpower #3: Track for Accountability
113(13)
OKRs help us monitor progress and course-correct
11 Track: The Gates Foundation Story
126(7)
A $20 billion start-up wields OKRs to fight devastating diseases
12 Superpower #4: Stretch for Amazing
133(10)
OKRs empower us to achieve the seemingly impossible
13 Stretch: The Google Chrome Story
143(11)
CEO Sundar Pichai uses OKRs to build the world's leading web browser
14 Stretch: The YouTube Story
154(21)
CEO Susan Wojcicki and an audacious billion-hour goal
PART TWO The New World of Work
15 Continuous Performance Management: OKRs and CFRs
175(14)
How conversations, feedback, and recognition help to achieve excellence
16 Ditching Annual Performance Reviews: The Adobe Story
189(8)
Adobe affirms core values with conversations and feedback
17 Baking Better Every Day: The Zume Pizza Story
197(15)
A robotics pioneer leverages OKRs for teamwork and leadership---and to create the perfect pizza
18 Culture
212(11)
OKRs catalyze culture; CFRs nourish it
19 Culture Change: The Lumeris Story
223(11)
Overcoming OKR resistance with a culture makeover
20 Culture Change: Bono's ONE Campaign Story
234(11)
The world's greatest rock star deploys OKRs to save lives in Africa
21 The Goals to Come
245(2)
Dedication
247(36)
Resource 1 Google's OKR Playbook
255(12)
Resource 2 A Typical OKR Cycle
267(2)
Resource 3 All Talk: Performance Conversations
269(4)
Resource 4 In Sum
273(8)
Resource 5 For Further Reading
281(2)
Acknowledgments 283(6)
Notes 289(8)
Index 297